Short answer: choose down the product page rather than around the room. Six of the seven are settled by what the pages record — size, product type, finish, edge, the pairing, the sample — and the seventh, anything to do with a wet floor, is not settled on a shop page at all. Read on 15 September 2026, those rows divide the sixty products here into fourteen marble-look tiles, twelve mosaic sheets, eleven subway tiles, six concrete-look, six stone-look, five terrazzo-look, five travertine-look and one ceramic wall tile. On 6 October 2026, fifty-six of the sixty were filed under bathroom tiles.
Why does the order matter?
Because each decision narrows the next, and one made out of order gets remade. Format narrows the faces available; the face narrows the finishes; the finish is what a sample is judged against. Work the other way and you fall for a photograph, then find the range does not make it in the size your room wants. Here is the sequence, with the row that settles each.
| Decision | The row that settles it | What the row cannot settle |
|---|---|---|
| 1. Format and size |
Size, or Sheet size on a mosaic |
How the format lands on your wall, and where the cut falls |
| 2. Face: colour family and figure | Product type, plus the Colour tag |
What the tile is made of — that is the Material row |
| 3. Finish | The Finish line |
Anything underfoot. Where a page offers two faces, its finish choice, not the line, settles which is supplied |
| 4. Rectified or not | An Edge line, on the one page that carries one |
The other fifty-nine pages, which say nothing either way |
| 5. One tile or two | Two product pages, read side by side | Whether the pairing holds in your light — a sample job |
| 6. Slip | The Slip rating line, or the Slip-rating reference row |
Where a tile may go. That is the installer's or specifier's call |
| 7. Sample | The Sample piece option on every product |
The batch your order ships from |
1. Does the room take a 75 × 300 or a 600 × 1200?
Start here: it is the decision the room makes for you. The Size row records face dimensions in millimetres. Across the sixty pages, 600 × 600 mm appears on thirty-four, 300 × 600 mm on nineteen, 600 × 1200 mm on twelve, 75 × 300 mm on nine and 100 × 300 mm on two. Eleven of the twelve mosaic pages record a Sheet size instead, from 225 × 230 mm to 306 × 306 mm, because a mosaic comes as a sheet of small pieces rather than as one tile; the twelfth records only a piece size.
The arithmetic at the two ends is worth doing once. A 75 × 300 mm tile covers 0.0225 m², so about forty-four pieces fill a square metre; a 600 × 1200 mm tile covers 0.72 m², so fewer than one and a half do. That ratio is the argument. The small format gives a grid the eye can count and a great deal of joint to keep straight; the large format gives an almost unbroken plane and far fewer joints, but much less tolerance for a wall that is out of true, because a long rigid tile telegraphs every hollow behind it.
Two things the row will not do. It will not say how many courses land on your wall height, or whether the top one ends in a sliver — half wall or floor to ceiling works three tiling heights through one room. Nor how a format behaves in a room three paces across; small bathroom walls takes that on. One quirk: twenty-eight of the sixty rows name two formats rather than one; since 5 October 2026 those pages let you choose the format before ordering.
2. Which face are you actually choosing?
The product type is the face family. Fourteen tiles are marble-look, twelve are mosaic sheets, eleven are subway, six concrete-look, six stone-look, five terrazzo-look, five travertine-look, and one is recorded simply as a ceramic wall tile. The Colour tag splits the same sixty a second way: twenty-nine white, seventeen grey, eight beige, three charcoal, two black and one green.
A name ending in "-look" records what the face has been figured to resemble, and nothing else. It is not a material; the Material row answers that separately, and what the words on a tile page mean explains porcelain, ceramic, rectified, matt and gloss and counts which tiles here carry each.
Within one family the differences are finer than a thumbnail shows: vein scale, how many printed faces the range rotates through, how grey the white really is. Fourteen marble-look faces compared lays that out for the largest family; two white tiles that look the same shows the rows that separate two candidates once photographs stop helping.
3. What does the finish row tell you, and what does it leave out?
The Finish line records the face. Counting the words as written, matt appears on twenty-seven pages, gloss on fourteen, polished on fourteen, honed on eleven, rough on five, and texture on two. Pietra Vela Fluted, with a vertical fluted face, records that shape on a Profile line rather than as a finish. Those counts match the filing: matt finish tiles holds twenty-seven products, gloss finish tiles fourteen.
Three cautions. Fifteen of the sixty rows name two faces at once, in wordings such as "Polished or matt". Since 5 October 2026 thirteen of those pages let you choose between the two, as does Studio Flat; the other two, the Atlas tiles reading "Texture and honed", offer no finish choice. Two pages carry no Finish line of their own. Studio Flat writes its face on a Finish family line instead, and on Pietra Vela Fluted the panel's finish row reads Not specified. And a finish word describes how a face handles light. That is all: nothing about the body, nothing about the edge, nothing about how a surface behaves underfoot.
4. Is it rectified, and does the page say so?
Rectified means the edges are ground square after firing, so the pieces end up near-identical and a narrow, straight joint becomes possible. An unground edge is slightly rounded and wants a wider one. The visual result is the point: a rectified tile in a fine joint reads as one plane, a cushioned edge as a grid of separate tiles.
On these sixty pages the word appears exactly once, on Studio Pure White Wall Tile, which carries an Edge: Rectified line. The other fifty-nine carry no edge line. Silence is not a statement that those fifty-nine are unrectified, nor that they are. The record is absent, so unknown is what belongs in your notes. If joint width matters to the look you are after, hold a sample — a square-ground edge and a rounded glazed one are easy to tell apart in the hand.
5. One tile, or two?
Most bathrooms use one field everywhere, or two: a large-format field with a smaller sheet somewhere as a change of rhythm. Pairing is where the mosaic sheets earn their place, because a sheet of small pieces reads as texture beside a big flat plane rather than as a competing pattern. The joint arithmetic from decision 1 is the trade.
Two pages read side by side settle the pairing on the recorded facts — same colour family or deliberately not, compatible finishes, formats whose dimensions divide into each other sensibly. What they cannot settle is how the pair looks in your light. A room preview gives a rough view of the balance between two surfaces, though not their true colours; that still takes the samples side by side in the room. For photographs of finished rooms, Styling ideas carries nineteen finished rooms, two of which name more than one tile in the same room. Read it as photographs of what was built, not as guidance: we did not specify or supervise those jobs, and nothing there says where a tile may be used.
6. What does the product page record about slip?
Precisely this, and no more. Twenty-seven of the sixty pages carry a row headed Slip-rating reference in the Specifications panel. On twenty-four of them it reads Not specified. On three it carries a figure from the supplier's documentation, printed alongside the page's own instruction to confirm it for the intended application. The other thirty-three pages do not carry that row; their merchant-written specification list prints a Slip rating line instead. So the subject appears on all sixty pages, and on twenty-four of them the answer on file is that nothing is recorded. Wall tiles vs floor tiles sets out which rows separate the wall group from the rest, and which row does not exist at all.
Read a blank as an absent record: not a low figure, not a poor result, not a hint. The supplier documentation does not state the field and this site declines to invent it. Read a filled row narrowly too — it is a reference figure copied from a document, and the page asks you to confirm it for the intended application. This guide reproduces none of those figures: a figure lifted into a blog post has left the document that gives it meaning.
The specification for a wet floor is the installer's or the specifier's to confirm, against the exact product, the exact space, the falls, the substrate and the grout. Nothing above says where any tile belongs. What to confirm before choosing audits the whole panel row by row, and says which fields are filled and which are blank.
7. Have you seen it in your own light?
All sixty products carry a Sample piece option beside the main purchase unit (Standard on the field tiles, Sheet on the mosaics), which makes this the easiest decision to get right and the most commonly skipped. A sample settles what no photograph can: the colour under your own daylight and globes, the sharpness of a gloss face or the flatness of a matt one at the angle you will stand at, the real edge, and — if you take two — whether the pairing from decision 5 holds up side by side.
What a sample cannot settle is the batch: colour and surface move between production batches, which is normal and is not a fault, and every product page says so. Tile samples sets out how ordering one works; how to compare samples at home covers what to look at and what to write down.
Questions people ask
What tiles for a small bathroom?
Treat it as decision 1, with the room dimensions in hand, rather than as a style question. The formats here run from 75 × 300 mm to 600 × 1200 mm, and the choice is mostly about joint density and how many cuts the walls force. Small bathroom walls works it through on one real room.
Should the walls and the floor be the same tile?
That is decision 5, and this site can help with the appearance side only. Which tiles a particular wet area calls for is settled by your installer or specifier against the job, not by a product page.
Can I skip to the tile I like the look of?
You can, and the page may then tell you it is not made in your format, or that the row you needed is blank. Working the seven in order costs one reading of the panel and saves a second shortlist.
Where these facts come from
Every count above was produced on 15 September 2026 by a script that read the product list at /products.json and then each of the sixty product pages in turn, tallying the Size and Sheet size rows, the product type and Colour tag, the Finish line, any occurrence of the word rectified, the Slip-rating reference row and any Slip rating line, and the variant options. Collection totals and the count on Styling ideas come from the same run. On 30 September 2026 the finish counts and the bathroom collection total were read again and corrected, the slip counts were updated on 1 October 2026 from supplier documentation, and the finish counts were updated again on 4 October 2026 from supplier documentation. The format and face passages were updated on 5 October 2026, when size and finish choices were added to the product pages. Nothing here is a performance claim or a statement of where a tile belongs. Supplier documentation changes, so read the page for the tile you have chosen on the day you order, and confirm the specification your project needs with the responsible installer.
Where this guide sits: Where to start sets out the order the guides follow.
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